Got a packet of advertisements in the mail at church yesterday. Two stood out:
- On the outside of the packet there was a teaser from a sign company: “The first step in growth? A quality church sign.” Then, on the real advertisement inside, it said: “This is the sign that reached the family and brought them to church.” [Next to a picture of nice, white family with an SUV and quite large 2-story house in the background]. “Make the drive-by congregation of today the members of tomorrow.” At least the signs are vandal- and graffiti-resistant.
- Another one was an advertisement for custom-made folders you can hand out to visitors containing basic information on your church: “Church leaders agree: [XXXXXXXXX] Visitor Packets are the #1 choice for welcoming and enfolding new people. The reasons are clear: Unparalleled quality. Unequalled designs. Unmatched excellence.” I’m not even exactly sure what it means to “enfold” someone.